If from brand style,diesel jeans cheapest the position of these regard, the above two brand really nothing special, but the brand background you have one thing in common that two brands of club is all foreign manufacturers: one is the hottest nowadays home abroad cowboy brand, one is the world's fourth largest apparel sales group. The two foreign clothing company chooses in 2010 trajectories for the Chinese market launch price in the midrange high performance-to-price ratio clothing brand, or is it just a coincidence? Presumable reader would disagree, points out like ZARA, H&M, excellent garment storehouse in price in the DeDang foreign brand already into China. But the author is saying, these first-tier cities in domestic brand just set up counters or stores, and IZOD Denizen and making it clear to enter Chinese market development route, open at least 1,000 shops.diesel jeans for men This had to say is a signal - foreign recreational outfit brand to begin to enter Chinese city of the second and the third ZhongDiDuan market. What is worth mentioning, 2004 when the han silks group agent IZOD this brand is high-end brand specifications for operation. Today, the agent for the dean is group, and target market also changed during terminal market. According to the statistics,2010 diesel jeans the 2008 China leisurewear market capacity to 45 billion, and if in urban type analysis, the second and the third city number and the corresponding market capacity far outweigh the class of city. Especially ZhongDiDuan market, ii, iii city is domestic brand income and the main base for competition. Even though it's been 2010, once foreign brand also enter the market, whether it be for domestic brand or foreign brands, and even China sportswear market itself, which amounted to a turning point.
But faced with such a situation, domestic brand how should deal with?diesel mens jeans,,The author as a casual clothing company planning department head to talk with your own work this view.
First, the author wants everyone please consider a problem, nowadays home sportswear enterprise several dare say oneself do good? If you are a clothing enterprise management, and a member of the brand do you think you satisfied? The author in with friends talked about this question, no one can say the brand operation how good, this is not everybody in improperly belittles oneself, this is a fact. Now, foreigners' brand haven't sweeping into the second and the third city,diesel jeans adidas we so many domestic brand operation are acceptable, therefore, the key to the problem lies in the enterprise itself! Domestic first clothing brand marketing management master cheung teacher once said, operation management, brand inside is do outside is do fashion. The author wordy, according to according to this do management, do fashion based on this future environment talk how to run a brand.
Do "management", you will have to have someone, even the person all have no, and talk about what management? Foreign brands to enter the second and the third city, market competition is inevitable exacerbate, but the talent competition is one of the key. Although China is a human resource richer countries, but lack talents, especially clothing talent. Take the author company, for example, more than 400 million population of northern cities, from early this year has recruitment display division, only to bring them to a related working experience of employees. And the author with city another asset billions of large-scale garment production enterprise a marketing chief chat to display division, our opinion is our city understand clothing VMD (visual marketing) even more than ten people. So in this lack of human resource, under the situation of foreign brands theexcellent service, and the "international brand" halo, bound for domestic brand company talent bring lots of impact. Moreover, especially domestic clothing enterprise management system, many are boss outcomes to decide "paternal" management mode, leadership tired not to say, his employees more tired and result was so-so, and so face the talent on this issue, the domestic clothing brand managers should really for themselves or for company think.
