Football shoes in Adidas (ADDDF) since the 1920s, many of the rule of movement. Began
his football business rival Nike (NKE), accelerated in the mid-1990s,
seek to go beyond the sponsorship of the top teams like Real Madrid's
Ronaldo as Germany's largest sports brand companies, such as Barcelona
and popular players. Now,
Adidas has launched a new play, to stay ahead: the use of an wholesale
free shipping jordans embedded
chip, the collection and wireless transmission of information, the
player can use to enhance their game shoes.
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can tell you what you do, key indicators to give you the game allows
you to compare your performance, your friends, competitors, or our
global star performance, Ryan Mitchell said, the first product in the introduction of the Adidas team of interactive business units.
Exhibition
in September, year by Online shoes two-time World Cup player Lionel Messi wear the
shoes, the U.S. stores on December 1 on sale in Latin America, Europe
and Asia, November 15 and hit. It
was created in order to maintain the adidas estimated a market value up
to $ 500,000,000 (about $ 680 million) last year, one-third of the
share. In
the heritage of football [soccer], didas Nike does not have its
innovation should bring more growth, said Joerg Frey, MM analyst at
Warburg in Hamburg. Mark
Josephson, Silvia Quandt Research analyst estimates, Adidas football
sales may rise as high as 15 percent next year, $ 160 million. é absolutely believe that we will expand our lead in 2012, Chief Executive Officer Herbert Hainer said. Nike mercury vapor football shoes Ronaldo, see the REAT results of football products, said spokeswoman Mary shoe from china She refused to disclose the company's market share in the movement.
Adidas new shoes is the lightest on the market in 2010 165 g man size 8.5, Adizero F50 version. With
only an 8-gram chip inserted below the maximum speed, distance covered,
sprint to the transmission of data on the number of a computer or
mobile device. The product uses a version of the miCoach system Adidas monitoring runner-up in 2006? Properties. However, the measurement is not football as easy as the players move in multiple directions. The new chip, known as the speed of cell, S the ability to measure speed and distance of the 360-degree movement, Mitchell said.
A
package, wholesale
jordans free shipping including shoes, high-speed chip, software, smart phones or
computers on the analysis of the data, it would sell 245 ($ 338). His product will be young people is a little expensive, Effler, an analyst at WestLB in Frankfurt, Thomas said. However,
parents are more willing to pay extra clothes and shoes more expensive
electronic products, so I want to reduce the price sensitivity. Brand awareness among today's children and parents often pay for it.
